Saturday, 23 October 2010

Marjorie Ferguson(1980's)

Ferguson identified 4 types of facial expressions on the front cover of British Women Magazines

Chocolate Box

  • Half/full smile
  • Lips together/slightly parted
  • Teeth barely visible
  • full/three-quarters of face to the camera






Invitational
  • Emphasis on the eyes
  • mouth shut with hint of smile
  • head to one side or looking back to the camera
















Super smiler
  • full face
  • wide open, toothy smile
  • head thrust forwards or chin thrown back
  • hair often wind blown
















Romantic/sexual
  • includes male/female two-somes
  • dreamy
  • heavy lidded 
  • overtly sensual/sexual


















Trevor Mullen (1990's)

seductive
  • similar to cool/ level
  • eyes less wide
  • expression is less reserved but still self-confident
  • milder












Carefree
  • Nymph like
  • active
  • healthy
  • vibrant
  • outdoor girl
  • often smiling/grinning

















Practical
  • concentrating
  • engaged in business at hand
  • mouth closed
  • eyes sometimes directed
  • sometimes slight frown
  • hair often tied back or short style













Comic
  • Deliberately ridiculous 
  • exaggerated
  • acting the fool
  • pulling faces











Catalogue
  • A neutral look as of a dummy, artificial , wax like
  • features may be in any position- but most likely to be with eyes open wide and a smile.
  • looks remain vacant and empty with personality removed.

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