Ferguson identified 4 types of facial expressions on the front cover of British Women Magazines
Chocolate Box
- Half/full smile
- Lips together/slightly parted
- Teeth barely visible
- full/three-quarters of face to the camera
Invitational
- Emphasis on the eyes
- mouth shut with hint of smile
- head to one side or looking back to the camera
Super smiler
- full face
- wide open, toothy smile
- head thrust forwards or chin thrown back
- hair often wind blown
Romantic/sexual
- includes male/female two-somes
- dreamy
- heavy lidded
- overtly sensual/sexual
Trevor Mullen (1990's)
seductive
- similar to cool/ level
- eyes less wide
- expression is less reserved but still self-confident
- milder
Carefree
- Nymph like
- active
- healthy
- vibrant
- outdoor girl
- often smiling/grinning
Practical
- concentrating
- engaged in business at hand
- mouth closed
- eyes sometimes directed
- sometimes slight frown
- hair often tied back or short style
Comic
- Deliberately ridiculous
- exaggerated
- acting the fool
- pulling faces
Catalogue
- A neutral look as of a dummy, artificial , wax like
- features may be in any position- but most likely to be with eyes open wide and a smile.
- looks remain vacant and empty with personality removed.
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