Leon Festinger (pronounced Feh-sting-er) (New York City, May 8, 1919 – New York City, February 11, 1989), was an American social psychologist, responsible for the development of the Theory of Cognitive Dissonance, Social comparison theory, and the discovery of the role of propinquity in the formation of social ties as well as other contributions to the study of social networks.
Cognitive Dissonance
Stereotypes shape public opinion, They are narrative Shortcuts which orientate the audiences expectations.
some people argue that stereotypes are fixed and changing.
Festinger believes we resist changing our opinions unless faced with overwhelming evidence against what we believe. Cognitive dissonance is when our 'brain' encounters new idea's and rejects them because they don't match our expectations- reflective two way flow.
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